Mercer
Global Talent Trends 2024

The creation of digital assets for Mercers Global Talent Trends 2024 report and outdoor advertising assets in the UK.

The brief was to create four archetypes to represent the main talking points and to bring them together in a scene for the final frame.

A hand-drawn diagram explaining the concept of a connected edge in technology. It includes sketches of a person seated on a chair with lines radiating outward, a person with a land scanner, and notes about wires, cables, and land scanner. There are sections highlighting 'Edge of connection' and 'Augmented Agility' with descriptions of VR and tech glasses. A side diagram depicts people with gaze directions forming circles, and another sketch shows people passing through a security scanner.

This was my concepts for the brief they gave.
There were some ideas that would have been a lot more work but visually more striking however with the time constraint of source the talent, location scout, shoot and deliver them all within 3 weeks, we decided to keep it simple.

A digital presentation slide titled 'Drive human-centric productivity' with a purple gradient background. It features a man in athletic attire looking at his smartwatch, with a section of placeholder text in a dark blue box.
A man with short brown hair and a tattooed arm, dressed in a light gray shirt, is standing and looking at a tablet or smartphone while holding a pen. The background features a blue design with large, curved shapes and a banner at the top with a table
A person with gray hair wearing a black shirt holding a decorated surfboard, standing against a vibrant pink and purple background with text on the left side describing risk awareness and resilience.
Group of young adults outdoors at a bus stop, with greenery in the background, one person holding a surfboard, another using a laptop, and others checking their phones.
A woman in construction safety gear, including a pink helmet and an orange shirt, holding a clipboard, standing against a green background on a presentation slide titled 'Anchor to trust and equity' with text sections and a green geometric shape.
Group of four people, two men and two women, waiting at a bus stop in a park. One man is sitting on a bench with a laptop, another man and two women are standing next to him. One woman is holding a surfboard and the others are looking at their phones
Four people standing in a grassy park surrounded by trees, engaging in conversation. One person is holding a surfboard, another has a water bottle, and two are holding papers or maps.
Group of people walking through a grassy park, with trees and equipment including a golf tee and umbrella in the background.
Photographer in black t-shirt and beige shorts taking a photo of a woman with pink hat and orange shirt inside a photography setup with a large gold reflector, black backdrop, and professional lighting equipment. The scene is outdoors, against a bric
A BTS shot of a photographer kneels on a dirt path to take pictures of a group of four people standing among trees in a lush green forest. The scene is illuminated by sunlight filtering through the trees. There is a digitech to the side helping out