9 Types of Corporate Videos (and Why Your Business Needs Them Yesterday)
Let’s be honest – most of us have the attention span of a goldfish on espresso. So if you want to cut through the noise and actually connect with your audience, a well-crafted corporate video is one of the best tools in your business kit.
Whether you're trying to win over new customers, train your team without putting them to sleep, or just share your story in a way that sticks – corporate videos are where it’s at. So what exactly is a corporate video, and which one is right for you? Let’s break it down.
So, What’s a Corporate Video?
Think of corporate video as the umbrella term for any video a business creates to communicate something—either internally (hi team!) or externally (hello customers, investors, and the world!). It’s video with a mission. It's slick, it's on-brand, and most importantly—it says what you need it to say, without the waffle.
Why Bother with Corporate Videos?
Because your audience is busy. Like, really busy. Most people would rather watch than read—and video delivers your message quickly, clearly, and in a way that sticks. Plus, it builds trust, boosts engagement, and leaves a way bigger impression than a wall of text ever could. As a last point, it elevates you brand above those without video. You look professional and contemporary with modern communication strategies.
The 9 Corporate Video Types You Should Know About
Let’s run through the big hitters—because not all corporate videos are created equal.
1. The Company Profile Video
AKA: Your “Get to Know Us” moment.
This one’s your elevator pitch in video form—who you are, what you do, and why people should care.
Pro Tips:
Keep it snappy and engaging.
Feature key people from the biz (hello, CEO cameo!).
Make sure it speaks to both your customers and your stakeholders.
2. The Explainer Video
Got something complicated to say? Say it simply.
These videos break down tricky topics, policies or processes into bite-sized, brain-friendly chunks.
Perfect for:
Onboarding
Policy walkthroughs
Customer “how it works” explainers
Animated or live-action—just keep it short and sweet.
3. The Promotional Video
This one’s your product’s time to shine.
It’s fun, flashy, and built to make your audience think, “I want that!”
Best used for:
Launching new products
Elevating a marketing campaign
Showcasing features with a bit of sizzle
Bonus points if it tells a story your audience connects with.
4. The Testimonial Video
Let your happy customers do the talking.
There’s nothing more persuasive than real people raving about what you offer. Seriously—77% of folks say testimonial videos seal the deal for them.
What matters most?
Authenticity. Keep it real, not rehearsed. And yes, we want to see the speaker.
5. The How-To Video
If your product or service has a learning curve—even a baby one—you need a How-To.
It’s your virtual helping hand, guiding people step-by-step, minus the frustration.
Pro Tips:
Make the steps super clear.
Show, don’t just tell.
Celebrate that “Aha!” moment when the penny drops.
6. The Internal Comms Video
Not just for HR anymore.
From onboarding to big announcements, a good internal video can energise your team and save a million meetings.
Key ingredients:
Friendly tone
Clear, jargon-free messaging
Bonus: A little humour goes a long way
7. The Social Media Video
Short. Sharp. Scroll-stopping.
These are your viral moments, your sneak peeks, your brand in bite-size form.
To win the scroll wars:
Hook them in the first few seconds.
Keep it consistent with your brand look and tone.
Make it feel fresh and fun.
8. The CSR Video (Corporate Social Responsibility)
Show your audience you’re more than just business.
These videos spotlight your social, ethical, or environmental impact—and help build trust with values-driven customers and investors.
Hot tips:
Keep it real (not braggy).
Include data and real stories.
Don’t over-edit—let the impact speak for itself.
9. The Recruitment Video
Culture eats strategy for breakfast—and people want to see what it’s really like to work with you.
What to include:
Your workplace vibe
Employee voices (the real kind, not the scripted kind)
What makes your team tick
Ready to Make Your Own?
Creating a killer corporate video takes planning, skill and a bit of storytelling magic. You’ve got to:
Know your audience
Nail the message
Map out your scenes (aka storyboard)
Film, edit, polish—then share it with the world
Some businesses DIY it, others hand the reins to pros (like us 👋). Either way, a good video is an investment in clarity, connection, and credibility.
Let’s Make Something Great Together
If you’ve got an idea brewing—or no idea where to start—I’m here to help. Whether it’s a training video with personality or a promo that pops, we’ll guide you through the whole shebang.
Ready to get rolling? Let’s chat or get a quote—I’ll make it easy, promise!
