Mercer Global tallent trends 2024

MERCER
GLOBAL TALENT TRENDS 2024

The creation of digital assets for Mercers Global Talent Trends 2024 report and outdoor advertising assets in the UK.

The brief was to create four archetypes to represent the main talking points and to bring them together in a scene for the final frame.

This was my concepts for the brief they gave.
There were some ideas that would have been a lot more work but visually more striking however with the time constraint of source the talent, location scout, shoot and deliver them all within 3 weeks, we decided to keep it simple.

The client ended up selecting the idea of the Archetypes coming together at a meeting point. This all was to represent how different each as but that they were all real people and real clients to the business.
We shot the single portraits in an old stable out the back of Kirribilli house. The field shot was done in their main garden and the bus stop was outside of the main house. We had a tight schedule of ~3 hours in order to shoot 4 locations and wrap before the space closed.