Its time to get serious about humour
Why Serious Brands Are Having a Laugh (And You Totally Should Too!)
It's tough finding clients out there, especially with the Internet being so easy to dismiss your attempts. Humour might just be the way to stop a scroll and have someone interact with your brand.
Does being professional mean you can't have fun?
Not a chance!
Even the most buttoned-up businesses—from chic fashion labels to prestigious law offices—are discovering the power of humour to charm customers and stand out from the beige crowd. The truth is, people love brands that don’t take themselves too seriously.
Why? Because humans connect through laughter and genuine moments, and smart businesses know how to leverage this playful side to build strong, lasting relationships. Its almost like creating genuine relationships in the real world! Weird…
Think about brands like Uber Eats and Old Spice—they've cracked the code of combining professionalism with playfulness. Uber Eats uses quirky visuals and funny, unexpected messages to show they're approachable and genuinely likeable.
And Old Spice? Their delightfully absurd commercials and visuals have turned what used to be your grandpa’s aftershave into a cult favourite, grabbing tons of attention and significantly boosting sales.
The best news is, humour doesn't diminish credibility—it enhances it. Brands that use humour smartly show confidence, creativity, and a genuine understanding of their audience. According to HubSpot, funny ads stick around longer in our memories and create a more positive brand perception.
Want to add some playful spark to your branding? Start by really getting to know your audience. Figure out the kind of humour they appreciate, then introduce it in subtle, engaging ways—whether it's clever captions, whimsical photos, or witty storytelling. Keep it authentic, aligned with your brand personality, and watch your customer relationships flourish!
Need some inspiration? Here are some fun reads:
Medium The Role of Humor in Marketing: Making Your Audience Laugh While Promoting Your Brand
Elvtr Entertain, engage, and sell: successful brands that leverage humour in marketing
Ready to give your customers a reason to smile (and keep coming back)? Let's make it happen!
